• Career Transition: Matt Paige didn’t start in marketing; he transitioned from a role in project management. His journey is a testament to the power of adaptability and continuous learning.
• Lessons from Diverse Experiences: Working in both large telecom companies and nimble startups has given Matt a unique perspective on marketing strategy. He shares the lessons he’s learned from these contrasting environments.
• The Art of Positioning: Matt emphasizes the importance of intentional positioning in the market. Learn how to craft effective messaging that resonates with your target audience.
• Strategic Internal Reporting: One of Matt’s keys to success is mastering internal reporting to drive growth. He provides insights into how strategic reporting can align teams and guide decision-making.
• Actionable Advice: Matt offers practical tips for aspiring marketers and future leaders. From understanding the nuances of your industry to mastering the art of communication, his advice is both actionable and inspiring.

• Integrating Personal and Company Purpose: Aligning individual and organizational goals can lead to powerful motivation and greater success. This integration played a pivotal role in the inception and growth of Hatchworks Technologies, which was purpose-driven from the start.
• Adaptability and Learning: The ability to learn and adapt, especially in new and challenging environments, is crucial for entrepreneurial success. This also encompasses cultural and linguistic adaptations in an increasingly globalized business landscape.
• Mental Health and Self-Awareness: It’s essential to acknowledge and address fears and mental health issues to grow personally and professionally. This also involves recognizing and integrating your “shadow side” to avoid self-deception.
• Authenticity and Transparency: Staying true to oneself and being open with the leadership team about financial and strategic details creates a sense of shared ownership and accountability.
• The Role of Empathy in Leadership: Empathy is a vital leadership skill, especially during crises. However, maintaining a balance between empathy and business outcomes is necessary to avoid financial challenges. This balance can be maintained through external checks and balances, like having a CEO coach.
• Value of Support Systems: Surrounding oneself with like-minded individuals or groups can provide valuable support, grounding, and guidance. Recognizing areas of non-expertise and seeking external help, like hiring a CFO, can steer the company towards success.

• Be mindful of too many cooks in the kitchen: Ensure that your brand message remains clear and undiluted by limiting the number of people shaping it.
• Don’t be afraid to say “no”: It’s crucial to turn down revenue or customers that don’t align with your brand’s goals and values to maintain a consistent brand image.
• Secure buy-in from key team members: Having support from all key players, including the executive suite, is essential for effective branding and positioning.
• Build a strong marketing team: Understand the critical roles required for a growing marketing team to ensure success.
• Embrace the benefits of bootstrapping: Learn how marketing at a bootstrapped company can offer unique advantages and opportunities for growth.
• Define your positioning early and well: Establishing a clear and effective brand positioning from the start helps you stand out in a crowded industry.

Throughout his career, Matt has continually iterated his role and responsibilities, moving from project management to research, product marketing, product, customer success, and finally landing back in marketing. He’s recognized internally as a problem solver, which has allowed him to try new roles and gain diverse exposure across different areas of the business.

Matt’s diverse background has made him uniquely qualified to lead strategy for HatchWorks. He encourages early-career professionals to try new things, even if they may not seem like the right fit at first.

He believes that by taking on new challenges and roles, you can discover what you truly enjoy and excel at. So if you’re just starting out, take a chance and say yes to new opportunities – you never know what you’ll love until you give it a try.

Matt Paige, Vice President of Marketing & Strategy at HatchWorks, has a deep background in product marketing strategy and passionately believes in the power of feedback loops. That’s why we invited him to join us on Growth Marketing Camp.

In this week’s episode, Matt shares why he believes that strategy is the glue between marketing and product, how to refine your strategy through feedback loops (& make it a part of your process), and how he uses feedback loops to build the narrative, core values, and the soul of HatchWorks. Plus, we touch on why you shouldn’t shy away from simplicity and how to make the complex simple.

If you’re not leveraging the power of feedback loops or aren’t quite sure how to make them a part of your process, this is the episode for you. Tune in and enjoy!